It wasn't until Adidas was chosen as the official sponsor of the 1928 Olympic games that Adidas as a brand was truly established. The contemporary nature and sheer quality of his designs reiterated Adidas a brand to be reckoned with. Today Adidas is known as one of the premier sporting brands in the world, sponsoring iconic sporting teams and individuals such as AC Milan, Chelsea, Tim Hermen, Patty Scnyder and Ana Ivanovic.The human foot is highly functional for Adidas. Understanding how the foot works, Adidas dictates how we build our Adidas Shoes. For over 80 years Adidas has been part of the world of sports and fashion, delivering state-of-the-art athletic Adidas footwear. The main goal is to design Adidas shoes that work with the foot, to help you reach your highest level of performance and comfort from Adidas.